The Dutch brand Oilily was founded in 1963 by Willem and Marieke Olsthoorn. The company initially concentrated on children's clothing. At the time, children's clothing was a smaller version of adults' clothing. Plain and ordinary. Primarily grey, white and black. Not exactly the colors with which to attract children.
Oilily's children's clothing was a spectacular reaction to this plain style.The brand distuinguished itself through amazing color combinations, a mixture of influences from every corner of the world, humorous details, a combination of unlikely fabrics and a very high quality. These elements became Oilily's signature, and it came from placing the child's world and experiences at the centre of its creative process. It was not the wishes of the parents that were important, but those of the children themselves. This completely new vision generated Oilily a multitude of fans worldwide including Lauren Hill, Uma Thurman, Julia Roberts, Madonna, the 'Oranjes' and the Obama's.
Over the years Oilily has grown into a distinctive lifestyle brand that is sold in more that 60 countries around the world. South Africa is the next colorful country which will put Oilily in the heart of the people. With new collections of bags, accessories, fashion and beauty products. Oilily's creativity is translated into surprising products that lead to new experiences. And this is what makes life worth living. Oilily's motto is therefore the exclamation mark behind this statement: Make new things happen!